GartnerĀ® Report: Innovation Insight for Digital Sales Rooms

The shifts that have been caused by the pandemic are nothing new to us by now. Market uncertainty is certain to continue and virtual selling is the new normal. To support a better customer centric buying experience, digital sales rooms (DSR) have emerged as a standard part of virtual selling. Pitcher is recognized as a…

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How Coca-Cola FEMSA transformed perfect store execution

Field execution in modern trade is often a costly merchandising activity, where key decisions are made at a head office level and the field sales teams’ sphere of influence is limited. Coca-Cola FEMSA — the largest bottling company in the world by volume — have reimagined their front-line execution and empowered their field teams with…

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