FrieslandCampina reduces release cycles for new sales aids by 60% and closes the marketing loop
FrieslandCampina was able to reduce release cycles for new sales aids by 60%. They successfully measured customer perception and the overall usage of the content in each market, content category and sales rep group, as well as for distributors vs. internal sales reps and pitching vs. training. Now, communication and exchanges between affiliates and global […]
NESPRESSO: digital success in B2B marketing
The Pitcher platform was rolled out to the entire region’s sales force within one month. The platform’s scalability and flexibility made it a perfect match for the client’s requirements. Since content is centrally controlled by Nespresso, it is always guaranteed to be up to date on all devices across different distributor companies. Costs for limited […]
Pet food and products retail industry: increased revenue by making field sales more efficient
A global pet food manufacturer was in need of a solution that could drive revenue by making field sales more efficient and enhancing the quality and outcomes of customer interactions at retail stores, veterinary clinics, breeders and shelters. Pitcher was chosen to enhance commercial operations and create a much-needed link between marketing, and sales. It […]
Smarter, faster and more agile mobile retail execution with a significant impact on sales
The overall effect of the updated system and underlying retail execution processes experienced by the customer was a significant increase in the audit team’s impact on sales. This was achieved through five major improvements: The category audit was simplified and the number of taps required per audit was minimized since the cockpit only presents the […]
All-In-One Sales Enablement for Ferrero
The Situation Turkey supplies 75% of the world’s hazelnuts. Ferrero Hazelnut Company (“HCo”) aimed to claim a big portion of every year’s crop. Allocation aspirations were threatened by competition or crop partial failure. HCo trades semi-processed (i.e. dried, cracked, and roasted) hazelnuts to both Turkish and international users where quality and meeting quantity obligations are […]
Silhouette emotionalizes its brands at the point of sale, with Pitcher for sales enablement
About Silhouette International Schmied AG is a global manufacturer of premium eyewear headquartered in Austria, with 14 international distribution companies. Silhouette eyewear is available in over 100 countries under the company’s 3 brands: Silhouette, evil eye sport and NEUBAU EYEWEAR. Situation and challenges The company has a central global marketing team and a local distribution […]
Müller increases the effectiveness of its retail execution
Molkerei Alois Müller GmbH & Co. KG massively simplifies field force execution and increases the effectiveness of its retail execution with Pitcher The Molkerei Alois Müller GmbH & Co. KG is a subsidiary of the Unternehmensgruppe Theo Müller which operates internationally in the food and logistics sectors and employs around 26,600 emplyees. Situation and […]
MSD commercial trade channels: a significant improvement in sales performance
MSD CTC reports significant improvements in sales performance due to streamlined and automated processes compared to the company’s previous approach which was based on the use of email and manual/Excel sheets. In the aforementioned markets, where it’s common for pharmacies to switch to competing products, product awareness has increased and sales reps had become more […]
Close Loop Marketing: Improve performance of sales and marketing teams after demanding joint venture
Time to market was crucial for Abdi Ibrahim and with no custom work required except the user interface implementation time for the sales reps from the Otsuka JV took only two weeks. The market in Kazakhstan was covered in 4 and Turkey has just closed the first two of 5 rollout waves. Due to the […]
Improving sales force effectiveness: 6 continents and 3,000 users
The end result of implementing Pitcher was that it improved employee motivation by giving them a voice and involving them in the marketing loop for content improvements. Optimum communication made the organization more agile and allowed it to respond faster to changes in the industry and direct messages from veterinarians. Sales reps have experienced considerable […]