Meet our leadership team
Our leadership team brings deep expertise across sales, technology, marketing, and operations, driving innovation and empowering teams to sell smarter.
Kevin Chew
Chief Executive Officer
Kevin joined Pitcher after an impactful career as a growth executive at several hyper-growth B2B SaaS organizations where he delivered success in pre-IPO, turnaround, and public companies. Kevin has held executive leadership roles at Seismic, SAP, EMC, Documentum, Vignette, and Oracle. His depth of experience spans sales, marketing, corporate strategy, mergers and acquisitions, and engineering. Kevin holds a Master of Science degree in Systems Technology from the University of Southern California and a Bachelor of Arts degree in Business at California Polytechnic State University.
Mert Yentur
Founder
Mert founded Pitcher in 2011 following the first release of the Apple iPad, when he anticipated the transformational value of SaaS combined with mobile technologies in selling complex products and solutions. He created a tablet-based SaaS platform for enterprise sales reps that could be continuously updated to meet the ever-changing needs across the sales rep’s journey. Prior to founding Pitcher, in 2007 Mert founded Vayen Solutions GmbH, a boutique mobile software development agency. Before Vayen, Mert was CTO at DigaDing, and a Software Engineer at Swisscom following an internship at Apple.
Under Mert’s leadership, Pitcher is now deployed in 140 Fortune 500 companies across the globe in Life Sciences, Financial Services, Consumer Goods, and Manufacturing, and continues to modernize the sales process through digital innovation. Mert earned an MSc in Computational Neuroscience and Neuromorphic Engineering from the University of Zurich and holds a BSc in Computer Engineering from Istanbul Technical University.
Aleksander Lipski
VP of Engineering
Aleksander is responsible for Pitcher’s Services and Software Engineering teams. He oversees core product engineering and custom software development, ensuring the user experience, capabilities, and integrations meet the needs of our customers. Aleksander brings 19 years of software experience to Pitcher, including positions at Roche, Astek Group, WeDo, Eurobank, and LCN Polska. Aleksander holds an MSc in IT from the Opole University of Technology, Poland.
Jim Franzel
COO – GTM & Customer Operations
Jim is a seasoned technical software manager with 30 years of experience in the software industry, leading teams in enterprise software development and delivery at notable companies including Tektronix, Avid, Embarcadero Technologies, and Xyleme. Throughout his career, he has successfully driven large-scale software projects, products, and programs from concept to completion, ensuring on-time delivery within scope and quality standards. At Pitcher, Jim oversees the alignment, services, and delivery of the platform and its associated product suites, ensuring strategic integration across the organization. Jim holds an engineering degree from the Milwaukee School of Engineering.
Mark Swain
VP of Customer Success
Mark is a senior technology and customer success executive with more than 20 years of experience in software engineering, product management, professional services, and client engagement. Holding a Bachelor of Science in Computer Science from UC San Diego, Mark has developed deep expertise in the financial services SaaS sector, most notably through a decade-long tenure at Seismic, where he has led strategic engagements across portfolios of 120+ commercial, enterprise, and global accounts while maintaining customer retention rates exceeding 97%. Proficient in agile methodologies, CRM platforms, and data analytics, he is recognized for his ability to align complex technical solutions with client business objectives and drive measurable outcomes across the full customer lifecycle.