The prescription for commercial success
How a U.S. Pharma company boosted HCP engagement through an integrated solution from Pitcher and Salesforce.
Creating market separation
To stand out from competitors, Pharmas have to provide personalized, compliant, and effective interactions with healthcare providers (HCPs). They get one chance at a first impression.
A Pharma company needed to equip its field team with an easily integrated HCP engagement solution to meet those needs without upending its technology stack — especially in the midst of moving to Salesforce Sales Cloud CRM — while maintaining the strictest regulatory compliance.
What was missing
The company needed an HCP engagement solution with:
- Seamless Salesforce integration: Choosing an engagement solution that integrated smoothly with their new CRM.
- Enhanced eDetailing capabilities: Full featured Veeva replacement that could enable reps to deliver impactful content during HCP meetings and in follow-ups.
- 100% compliant: Meeting the strictest regulatory environments.
- Offline accessibility: Ensuring field teams could access critical data and systems, including CRM data, fully offline.
- Additional capabilities: Incorporating sample management and AI-powered Next Best Action recommendations to boost rep effectiveness and streamline field operations.
The new reality
The company chose Pitcher for HCP engagement, and the solution was deployed alongside Salesforce Sales Cloud.
Here’s how Pitcher makes a difference:
Supporting the entire rep experience
The Pitcher platform allows the company’s reps to create one-click, personalized presentations for each HCP, resulting in more successful meetings.
AI-powered Insights
The platform provides real-time coaching and Next Best Action recommendations, boosting rep productivity and ensuring more targeted conversations.
Offline access
Pitcher gives reps access to Salesforce data and other systems entirely offline, while logging all interactions in the CRM. This protects data hygiene and provides commercial leadership with accurate data to make decisions.
Sample management and compliance
Field reps can handle consent capture and sample management all in one app addressing critical industry regulations and allowing the company to mitigate litigation risks.
Streamlined deployment
Pitcher was designed for rapid implementation, minimizing disruption and enabling the commercial team to quickly benefit from its capabilities.
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“The customer was impressed by Pitcher’s understanding of the Pharma market and the fact that we deliver critical features like sample management and consent capture alongside eDetailing. While Pitcher is a Selling Experience Platform, we take the time to understand industry needs and make sure our solution can deliver across verticals.”
Marc Schnabolk, Account Executive
Key Features Deployed
- Integration with all software in the customer’s tech stack
- Fully offline access to CRM and other systems and data
- eDetailing and follow-up with tracking features to understand content engagement and interests
Anticipated Results
- Better customer experience for HCPs and user experience for Pharma reps
- Increased revenue for the business through successful HCP engagements
- Increased rep productivity with AI-driven content personalization, follow-up, and Next Best Action
Ready to make the most of your HCP engagements?
Book a demo to see how Pitcher can optimize your field team’s performance.