Insights
Sales Tech Trends to Watch in 2026
Sales tech has been moving fast lately. Platform consolidations, new AI features appearing almost weekly â it is a lot to sort through. For commercial leaders, especially as we head into a new planning cycle, it is hard to know what deserves attention and what is just noise. In industries like MedTech and Manufacturing, where…
Read MoreHarmonizing the Three Pillars of Sales Enablement: Content, Data, and WorkflowsÂ
Modern sales enablement is no longer about delivering isolated tools or repositories. Organizations today are striving to harmonize a seamless alignment between content, data, and workflows that empowers every seller, marketer, and service representative to operate with clarity and precision. The three foundational pillars of content, data, and workflows are common across industries such as…
Read MoreSales Enablement 2.0 Is Here (And Itâs Mission Critical)Â
Learn what makes Sales Enablement 2.0 mission-critical and how sales teams are using AI-forward sales enablement to drive more revenue.
Read MoreCommercial Excellence Leader: Who You Gonna Call?Â
The rise of the Commercial Excellence Leader is one of the most strategic convergences of marketing, ops, sales, data, and processes witnessed in decades.
Read MoreClosed-Loop Marketing Transforms Sales Enablement Through Adaptable and Interactive Content
As digital transformation continues to reshape customer engagement, closed-loop marketing (CLM) is emerging as an essential strategy for aligning content and data to drive smarter, more personalized interactions. CLM is a data-driven approach that captures insights from every stage of the customer journey, enabling marketing and sales teams to continuously improve their strategies. For businesses,…
Read MoreYou Spoke, We Listened: Top Challenges in Pharma for 2025
At the recent NEXT Pharma CX and AI Conference in Vienna, the Pitcher team connected with hundreds of Pharma professionals to discuss the future of the industry. As a sponsor, we engaged with Pharma executives and engagement team leads who shared the top challenges their teams are facing. Hereâs what we learned about the…
Read MoreHow to transform your sales training by harnessing the latest learning trends
To stay competitive in todayâs B2B environment, you need an effective sales training program with a clear ROI. But you canât equip your sales team with the skills and strategies they need to excel if youâre using outdated training techniques. Although U.S. companies are spending approximately $20 billion per year on sales training â an…
Read MoreMaximize sales by pairing SPIN selling with sales enablement
Want your sales team to truly understand and address your clientsâ needs? SPIN selling can be a powerful addition to your selling toolbox. The SPIN selling methodology offers a powerful framework for fostering authentic relationships and boosting sales performance. In this article, weâll explore the details of the SPIN selling framework and show you how to…
Read MoreThe how-to guide to improving sales discovery
Customers are only spending 17% of the total purchase journey interacting with sales reps. With such limited time with prospects, sales reps have to make the most of every moment, so they can gather enough information to connect with customers and present compelling offers. By leveraging sales enablement strategies, sellers can significantly improve the sales discovery process, gain a…
Read MoreFuel growth with a customer-centric sales methodology
Only 28% of sales leaders say their account managers regularly meet cross-selling and upselling targets. Todayâs buyers are independent and research-informed, making them less susceptible to traditional selling methods. B2B buyers follow a complex and non-linear path, spending less than one-fifth of their buying journey meeting with potential suppliers. Sales reps are starting to feel the pressure. Old-school tactics…
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