Posts by Dorota
The Generational Shift: Welcome to Sales Enablement 2.0
Having been a student of Sales and Marketing Technology for the past decade, I’ve witnessed a notable shift recently in the practice of Sales Enablement. This has led me to believe that we are witnessing a generational shift to Sales Enablement 2.0. The Covid pandemic in many ways fueled the rise of traditional Sales Enablement.…
Read MoreMedTech Event Sheds Light on Needs of Industry Reps
The Pitcher team recently attended The MedTech Conference in Toronto 2024, an industry-leading conference that brought together over 4,000 attendees, representing more than 2,000 companies. Pitcher serves the MedTech space with a Sales Enablement 2.0 solution that streamlines the workflows of MedTech reps, giving them access to the systems, data, and content they need in the field in one mobile-first app. The app also uses closed…
Read MoreClosed-Loop Marketing Transforms Sales Enablement Through Adaptable and Interactive Content
As digital transformation continues to reshape customer engagement, closed-loop marketing (CLM) is emerging as an essential strategy for aligning content and data to drive smarter, more personalized interactions. CLM is a data-driven approach that captures insights from every stage of the customer journey, enabling marketing and sales teams to continuously improve their strategies. For businesses,…
Read MorePharma Thought Leaders Discuss Best Practices for AI Transformation
The NEXT CX & AI Conference in Vienna brought together hundreds of industry leaders from over 25 countries to discuss the future of AI in Pharma. Pitcher’s very own omnichannel expert Dirk Abeel, who leads Global GTM and Customer Success, joined Trina Di Giusto (Roche), Ozgun Demir (Genentech), and NEXT Pharma Chairman Dario Safaric on…
Read MoreYou Spoke, We Listened: Top Challenges in Pharma for 2025
At the recent NEXT Pharma CX and AI Conference in Vienna, the Pitcher team connected with hundreds of Pharma professionals to discuss the future of the industry. As a sponsor, we engaged with Pharma executives and engagement team leads who shared the top challenges their teams are facing. Here’s what we learned about the…
Read MoreTrue “Transformation” Is When the Logos Change
One of our favorite overused terms in tech is “transformation.” The reality is that in this industry’s history, I can count on one hand the number of times when true transformation has occurred. First was Cloud Computing. In 2004, when the idea of computing resources in the cloud was being proposed, if one were asked…
Read More