The Next Frontier of Sales Enablement: AI App Development with Pitcher Catalyst (Q&A) 

“The next frontier of sales enablement.”  

It’s a bold claim, but here’s why we’re using it to describe Pitcher Catalyst, our AI enterprise-level app builder for sales enablement. Enterprise revenue teams need last-mile customization for their sales tech stack, and Catalyst enables it in minutes instead of months — without coding. 

With Catalyst, system admins, developers, and power users can use natural language prompts to generate IT- governed, fully functional sales apps within Pitcher. These secure apps give sellers the functionality they need to drive results in the field. 

Traditionally, building sales apps to customize the rep experience took months to develop, approve, and use. With Catalysts, users create new apps in minutes and make them available to their reps through Pitcher’s App Marketplace.  

To get a deeper understanding of how Catalyst is redefining sales enablement technology, I talked with Orkun Bildir, Head of Product Management at Pitcher. Here’s what he had to say about the innovation behind Catalyst and what it means for sales teams. 

Pitcher Catalyst Q&A with Orkun Bildir 

How fast can a team go from an idea to a working app, such as an account dashboard or an interactive tool?  

With the first user prompt, Catalyst generates an app. The user can continue prompting to further fine-tune the app to their exact needs. If the user is a system admin or developer and is comfortable with coding, they have the option to manually tweak the code while building the app. However, that’s not required, and a usable app can be generated with a short conversation in Catalyst.  

How does Catalyst handle governance aspects such as permissions, app approval workflows, auditability, and change management? 

Catalyst is built with enterprise governance in mind. Apps are published as private applications and are only available within the organization’s Pitcher Marketplace, never shared publicly with other divisions or customers. System administrators control which apps are installed and on which instances, providing a natural approval gate. 

Only authorized users can deploy apps. Admins can test apps in a sandbox instance first, then install them in production once they’re satisfied, so there’s a built-in staging process. Apps are versioned automatically, so every published iteration is tracked. 

Since all generated code is transparent and inspectable, IT teams can test and review what an app does before approving it for deployment. The apps run within Pitcher’s existing security framework, inheriting  the platform’s role-based access control, audit logging, and authentication infrastructure.  

What types of projects are the best fit for Catalyst? 

Catalyst excels at single-purpose, focused applications that enhance the selling workflow. A few examples are: 

• CRM dashboards and reports with account viewers, pipeline summaries, or custom reports — built with CRM data — that reps can access without leaving Pitcher. 
• ROI calculators and interactive tools like configurators or assessments that aid reps during customer conversations. 
• Content gap analysis where reps submit requests for missing content directly through a purpose-built app. 
• Data visualization that integrates insights from the CRM into the selling workflow, reducing the need for reps to switch to separate BI tools. 
• Interactive embedded content for presentations that doesn’t require an HTML5 design agency to build. 

How do you ensure apps built with Catalyst comply with the customer’s playbooks, messaging, and approved content, especially as their strategies and standards change? 

Catalyst enforces compliance at multiple levels. First, all generated apps use Pitcher’s standardized design system — a comprehensive CSS framework with pre-built components for buttons, layouts, cards, forms, and more. This means every app automatically matches the look and feel of the Pitcher platform, ensuring visual consistency without requiring design expertise. 

Second, apps access content and data through Pitcher’s existing content management and CRM integrations. This means they surface the same approved content and data that your organization has already curated and governed within Pitcher. 

Third, system administrators control which apps are deployed and can review the generated code before making apps available to reps. If your organization’s standards or messaging change, administrators can update or retire apps through the Marketplace — the same way they manage any other Pitcher content and apps. 

Can Catalyst connect to a company’s CRM and other enterprise systems without creating new security or data exposure risks? 

Absolutely. As part of the Pitcher platform, Catalyst has the same integrations capabilities and enterprise-grade security features as the rest of the platform. On the security front, users’ systems and data are protected with features including muti-factor authentication, role-based access control, encryption using multiple standards, and comprehensive logging and audit trails. At a high level, we also comply with trusted standards like SOC 2 Type 2, ISO 27001, and GDPR. 

If a company already invests in Pitcher, what additional value can they expect from an Enterprise AI App Builder? 

If you already invest in Pitcher, an Enterprise AI App Builder like Pitcher Catalyst lets you extend Pitcher with custom, data-connected mini apps built and deployed fast and securely. It can also reduce the burden on developers and reliance on expensive external agencies by enabling admins and power users to create interactive, clickable experiences themselves. The payoff is quicker iteration, strong user adoption, and more consistent sales execution to match the direction of the organization’s priorities. 

If Catalyst generates code, who owns that code? Can the company inspect it, version it, and enforce its standards? 

The code belongs entirely to the customer’s organization. Catalyst generates standard HTML, JavaScript, and JSON files, so there’s no proprietary lock-in or obfuscation. Users can: 

• Inspect the code directly within Catalyst’s built-in code editor, which provides full syntax highlighting and editing capabilities. 
• Download the complete app as a ZIP file at any time, giving your team full access to review, modify, or archive the source code. 
• Version it using their own systems by downloading app files and managing them according to their development standards. 
• Modify it externally by downloading the code, editing it in their preferred integrated development environment, applying designs from Figma, and importing it back into Catalyst to continue iterating. 
• Enforce standards by allowing their IT team to audit apps against the organization’s coding and security standards before deployment. 

Apps are also automatically versioned within Pitcher’s Marketplace each time they are published, providing a built-in version history. 

See Catalyst Build in Real Time 

The next frontier of sales enablement is a platform that adapts fast without sacrificing enterprise control. And we bring that frontier into reach with Pitcher Catalyst. Catalyst turns workflow needs into secure, data-connected apps inside Pitcher in minutes.  

The question is: What will your team create, publish, and scale with it? 

Join us March 25th for a live demo of the endless possibilities. You’ll see an app go from an idea to a working solution in real time. 

Save your spot: https://pitcher.com/webinars/introducing-pitcher-catalyst-the-ai-enterprise-app-builder-for-sales-enablement/