General
The Generational Shift: Welcome to Sales Enablement 2.0
Having been a student of Sales and Marketing Technology for the past decade, I’ve witnessed a notable shift recently in the practice of Sales Enablement. This has led me to believe that we are witnessing a generational shift to Sales Enablement 2.0. The Covid pandemic in many ways fueled the rise of traditional Sales Enablement.…
Read MoreTrue “Transformation” Is When the Logos Change
One of our favorite overused terms in tech is “transformation.” The reality is that in this industry’s history, I can count on one hand the number of times when true transformation has occurred. First was Cloud Computing. In 2004, when the idea of computing resources in the cloud was being proposed, if one were asked…
Read MorePharma Enables Med Rep-HCP Compliant Multichannel Messaging on SMS, WhatsApp, and More
A global pharmaceutical brand employed Pitcher Multichannel to allow compliant rep-HCP instant messaging on the HCP’s preferred channel.
Read MoreHow to transform your sales training by harnessing the latest learning trends
To stay competitive in today’s B2B environment, you need an effective sales training program with a clear ROI. But you can’t equip your sales team with the skills and strategies they need to excel if you’re using outdated training techniques. Although U.S. companies are spending approximately $20 billion per year on sales training — an…
Read MoreMaximize sales by pairing SPIN selling with sales enablement
Want your sales team to truly understand and address your clients’ needs? SPIN selling can be a powerful addition to your selling toolbox. The SPIN selling methodology offers a powerful framework for fostering authentic relationships and boosting sales performance. In this article, we’ll explore the details of the SPIN selling framework and show you how to…
Read MoreThe how-to guide to improving sales discovery
Customers are only spending 17% of the total purchase journey interacting with sales reps. With such limited time with prospects, sales reps have to make the most of every moment, so they can gather enough information to connect with customers and present compelling offers. By leveraging sales enablement strategies, sellers can significantly improve the sales discovery process, gain a…
Read MoreFuel growth with a customer-centric sales methodology
Only 28% of sales leaders say their account managers regularly meet cross-selling and upselling targets. Today’s buyers are independent and research-informed, making them less susceptible to traditional selling methods. B2B buyers follow a complex and non-linear path, spending less than one-fifth of their buying journey meeting with potential suppliers. Sales reps are starting to feel the pressure. Old-school tactics…
Read MoreGo beyond simple delivery: The essential guide to effective content distribution
Learn the top strategies and technologies for relevant and compliant content distribution so you can increase conversions and brand loyalty.
Read MoreHow to optimize financial services sales with effective sales enablement
In an industry where trust, expertise, and relationships are crucial, sales enablement can help firms’ sales force succeed.
Read MoreCreate Better Buyer Conversations with These 7 Strategies
Learn how you can help your sales reps facilitate buyer conversations that lead to loyalty, cross-sells, upsells, and renewals.
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