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AI-Native Platforms: A Differentiator for Sales Technology Performance

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Not all “AI-powered” sales platforms are built the same, and the difference shows in seller execution, adoption, and results. Join Pitcher’s Brigid Ling and HubSpot’s Basha Coleman for a candid conversation on what it really means to be AI-native versus tacking on AI functionality through acquisitions, white-label tools, or simple integrations. 

In this session, we’ll break down how AI-native platforms embed seller guidance where reps work — prioritizing accounts and responsibilities, recommending next steps, and automating tasks for greater efficiency. You’ll leave with real-world examples of AI-native workflows and clear ways to enable your revenue team to perform their best in 2026. 

Join us for: 

  • A clear definition of AI-native sales technology and why it matters in the age of AI 
  • A practical framework for assessing AI in sales tech 
  • Real-world examples of AI-native workflows that help reps work smarter and generate more revenue 
  • Live Q&A focused on adoption, measurement, and how to get started without overhauling your tech stack 

Save your seat to see how AI-native platforms are redefining the sales tech space. 

Speakers

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Basha Coleman

Program Manager, HubSpot

Brigid-Ling-Pitcher (2)

Brigid Ling

Chief Marketing Officer, Pitcher

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