Pharma Thought Leaders Discuss Best Practices for AI Transformation

The NEXT CX & AI Conference in Vienna brought together hundreds of industry leaders from over 25 countries to discuss the future of AI in Pharma. 

Pitcher’s very own omnichannel expert Dirk Abeel, who leads Global GTM and Customer Success, joined Trina Di Giusto (Roche), Ozgun Demir (Genentech), and NEXT Pharma Chairman Dario Safaric on stage to dive into best practices for pharmaceutical companies that are looking to integrate AI technology into their businesses.  

“AI, beyond the buzzwords, requires a common understanding throughout your entire organization about the goals, the how, its impact on each employee and customer, and what is needed to make it happen, such as C-suite commitment and pro-active communication,” Dirk shared in an interview.

Evaluating your tech stack to figure out what’s missing and how to close the gaps is also a critical step for AI transformation, Dirk said.  

“That is where Pitcher comes into play as it is part of our DNA to bring next-generation sales enablement technology to life in an engaging way,” Dirk said. “Pitcher leverages Best of Breed technologies through our open API, ultimately delivering a Sales enablement 2.0 experience.” 

Pitcher has embedded AI capabilities from its Sales Enablement 2.0 framework to meet the specific needs of pharmaceutical and MedTech HCP engagement, providing extensive productivity, effectiveness, and compliance protection benefits. 

In the NEXT Pharma panel, Dirk and his peers dove into topics like implementing AI in a way that benefits employees as well as patients, and the different considerations for internal and external AI implementation.  

Watch the full panel below, and learn more about Pitcher’s Sales Enablement 2.0 platform by joining our mailing list.