MedTech Event Sheds Light on Needs of Industry Reps

The Pitcher team recently attended The MedTech Conference in Toronto 2024, an industry-leading conference that brought together over 4,000 attendees, representing more than 2,000 companies. 

Pitcher serves the MedTech space with a Sales Enablement 2.0 solution that streamlines the workflows of MedTech reps, giving them access to the systems, data, and content they need in the field in one mobile-first app. The app also uses closed GenAI to create personalized content for HCP meetings and follow-ups, ultimately saving reps hours each week for additional HCP engagements. 

At the conference, we had a chance to speak with MedTech executives and sales leaders, learning about the challenges their reps face. One of the most common challenges was a lack of sufficient time. 

“With the boom of innovation occurring in the MedTech space, reps are facing immense pressure to meet high quotas, as well as an expectation to personalize every interaction they have with HCPs, which is mandatory to stand out from competitors,” said Thomas Stone, Sales Director at Pitcher Inc. 

These increased pressures mean that reps are spending just as much time on admin and marketing tasks as they are actually selling. They are managing a high volume of call notes, order processing, follow-up and more, which also means they aren’t able to keep the CRM up to date as leadership expects. 

“Leadership needs clean data to grow sales and optimize their teams, but data hygiene takes a backseat to being prepared for the next sales call,” Stone said. 

The Pitcher MedTech Suite: Less Stress for Reps, More Revenue for the Business 

After hearing these concerns, the Pitcher team was able to show MedTech leaders how Pitcher works, demonstrating how in under three minutes, a medical rep could prepare for a meeting, build a personalized agenda and pitch deck, and seamlessly follow-up with the HCP — with every action being recorded in the CRM. 

With Pitcher, reps have an all-in-one solution that surfaces up everything they need from the CRM, marketing repositories, order management system and more, meaning a smooth and efficient selling experience for them and the HCP. And leadership has all the data they need to understand areas of improvement and how to scale up revenue generation. 

“It’s exciting to show someone a solution that checks all the boxes they need it to,” Stone said. “At Pitcher, we listen and learn from our customers so we can always offer a solution that meets the needs of today’s reps, while remaining future proof.” 

Watch the video for a sneak peek at the demo that the team shared with MedTech Toronto attendees.

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