Welcome to Pitcher for Southern Glazer's Wine & Spirits

We are a platform designed specifically to simplify complex CPG sales processes. Pitcher achieves this by empowering your reps with customer-specific insights and data-driven recommendations to elevate every sales conversation — whether they’re meeting with bars, restaurants, or retail partners.

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Integrations and Content Access

Pitcher integrates seamlessly with your existing systems to surface meaningful data, performance benchmarks, and the latest sell sheets from your supplier or marketing repositories, all in one place. It’s a sales execution platform reps will actually want to use.

Your Reps’ Personal AI Assistant

At the center of the experience is PIA (Pitcher’s Intelligent Agent) — our AI assistant designed to surface actionable insights in real time. Whether it’s identifying which SKUs are trending in similar accounts, which are underperforming, or how much additional revenue a new display or promotion is projected to generate, PIA gives your reps the edge in both On-Prem and Off-Prem conversations.

Effortless Follow-ups

After each meeting, Pitcher automatically generates a Digital Sales Room — a tailored microsite created specifically for that customer, summarizing key discussion points and including relevant products, sell sheets, or promotional material. Because Pitcher can plug directly into order entry and fulfilment systems, your retail partners can independently and effortlessly place orders based on the informed conversation — improving the customer experience and driving incremental volume.

So whether your reps are:

Replacing a seasonal wine promotion with an emerging tequila brand
Upselling a premium spirits portfolio into a high-end restaurant
Securing new placements for a craft brewery in retail chains

Pitcher ensures they have the right content at the right time, tangible customer insights, and even augmented reality at their fingertips so they can sell smarter, faster, and more effectively.