Pitcher, A Leading Intelligent Revenue Enablement Platform, Announces Pitcher Instant Messaging for Pharma

DENVER, CO, UNITED STATES, August 2, 2024 

Pitcher, a leading provider of Intelligent Revenue Enablement Platforms for Fortune 500 enterprises, today announced the general availability of its Instant Messaging for Pharma solution. This product is the only solution on the market that enables pharmaceutical representatives to seamlessly communicate with health care professionals (HCPs) using any instant messaging channel preferred by the HCPs, while safeguarding against regulatory non-compliance. Pitcher is tightly integrated with the leading Pharma CRM platforms, enabling medical reps to communicate over any instant messaging channel from within their existing platform. Pitcher also includes compliance filters to block outbound messages at risk, and captures complete engagements into the CRM and creates compliance logs.

Pitcher enables HCPs to easily text their medical reps using WhatsApp, SMS, WeChat, Line, Telegraph, and many others. Email channels such as Outlook and Gmail are also supported. This flexibility is especially important for global pharmaceuticals, where popular instant messaging platforms vary by region.

“Pitcher has solved a major issue of medical reps texting with HCPs for one of the world’s largest global health and life sciences companies,” said Greg Schottland, Pitcher CEO. “Medical reps were sending text messages to HCPs using personal channels. This practice exposed the company to significant litigation and compliance risk. In addition, these conversations were not captured in the CRM system, losing important customer information.”

Pitcher Instant Messaging provides additional value in the form of AI-driven, compliant auto-response to HCP queries over text, delivering real-time answers to complex questions. Further, one pharmaceutical firm uses Pitcher AI to monitor HCP text messages for urgent patient issues, automatically escalating time-critical conversations to their Incident Response Team for action.

About Pitcher 

Pitcher, the leading provider of Sales Enablement 2.0 solutions, enables commercial teams to sell more effectively by creating an engaging buying experience for their customers. Pitcher’s Selling Experience Platform slashes time required for preparation, follow-up, and admin tasks by applying AI to the full selling spectrum: pre-call planning, just-in-time training, dynamic pitch decks, digital sales rooms, real-time inventory/pricing/order management, content and data analytics, one-click meeting follow-up, and post-meeting next steps.   

Pitcher works with global brands spanning 140 countries across the health & life sciences, consumer packaged goods, financial services, technologies, publishing, and industrial manufacturing. For more information, visit https://pitcher.com/ 

Jasmine Fleming 
Pitcher 
(209) 630-5207
jasmine.fleming@pitcher.com