Pharma Enables Med Rep-HCP Compliant Multichannel Messaging on SMS, WhatsApp, and More

In the pharmaceutical industry, seamless and compliant multichannel communication between medical reps and healthcare professionals (HCPs) is essential. For a global pharmaceutical brand with over 10,000 reps worldwide, the rise of messaging as a preferred communication method posed significant challenges. Reps were using platforms like SMS, WhatsApp, Line, and WeChat to engage with HCPs, but these conversations often occurred outside the company’s compliant channels, creating substantial risks.

The company needed a solution that allowed reps to connect with HCPs on their preferred messaging platforms while ensuring compliance and capturing valuable engagement data.

Overcoming Compliance Hurdles in Global Pharma Communication

The pharmaceutical brand faced two critical issues: maintaining compliance and achieving visibility into medical rep-HCP interactions. With conversations happening on a variety of platforms, the company struggled to ensure that only compliant content was shared, leaving them vulnerable to potential litigation. Additionally, the lack of CRM integration meant that these valuable interactions were not being captured, leading to missed insights and opportunities for optimizing engagement strategies.

The Solution: Pitcher Multichannel

Deploying in Q3 2024, Pitcher’s messaging platform, Pitcher Multichannel, provides the perfect solution. It allows reps to use one app to communicate across multiple platforms, including SMS, WhatsApp, and WeChat, all with one user interface. The HCP can use their preferred channel and do not have to download a specific app to message. Pitcher Multichannel ensures that all conversations are compliant and captured in the company’s CRM, regardless of which platform the HCP chooses. Key features include:

• Compliance Integration: Multichannel integrates with the company’s content management system, ensuring that medical reps only share compliant content. It also blocks non-compliant language in real time. 
• Full Visibility: Pitcher stores all interactions in the CRM, giving managers the ability to review conversations and maintain high communication standards. 
• User-Friendly Interface: Developed with input from the reps themselves, Multichannel’s interface mirrors popular messaging apps, making it easy to adopt and use. 

A Game-Changer for Pharma Communication

With Multichannel, this global pharmaceutical brand is overcoming compliance and visibility challenges across diverse messaging platforms. The solution not only safeguards the company from compliance risks but also empowers reps to engage more effectively with HCPs.

Discover how Pitcher Multichannel can transform your medical reps’ communication with healthcare professionals.