Welcome to Pitcher for CooperVision

Pitcher powers field execution for leading MedTech organizations — including Alcon and Johnson & Johnson Vision Care — helping their commercial teams simplify complexity, maximize productivity, and provide value in every HCP interaction.

Purpose-built for regulated industries like vision care, Pitcher understands the regulatory and operational realities your teams navigate every day. With a single, streamlined platform, reps are equipped before, during, and after every call, while marketing and sales leaders gain the real-time visibility they need to adapt and grow.

Indian female doctor showing contact lenses case to her patient

Smarter selling with Pitcher

More Time Selling, Less Time Switching

When reps spend less time jumping between tools and more time with HCPs, performance follows. Pitcher brings everything together, from CRM insights to approved content, in one intuitive field workspace.

Performance Highlights:

Access the day’s call plan with context-rich account views
Pull up the right visual, video, or product content in seconds
Capture notes and insights on the spot, without duplicate entry

Precision Content, Real-Time Insights

Pitcher ensures the right content reaches the right HCP at the right moment, while capturing how that content performs in the field.

Reps don’t have to guess what to share, and marketers don’t have to guess what works. With Pitcher, your teams gain real-time visibility into content usage, engagement, and effectiveness so you can continuously fine-tune messaging and strategy.

Give marketers the tools to shape field interactions, and the data to optimize them. Pitcher ensures that every asset, message, and campaign can be delivered on-brand and on time, then tracked for real-world impact.

How Vision Care Teams Benefit from Pitcher

Pitcher is the daily system reps rely on, whether they’re in clinic, at home, or on the road. From in-person calls to remote meetings, it streamlines content delivery, CRM reporting, compliance, and capture of key customer insights.

What leading teams are doing today: