Welcome to Pitcher for Asahi Beverages!

Pitcher is a platform designed specifically to simplify complex CPG and Bev/Alc sales processes. Pitcher achieves this by empowering your reps with customer-specific insights and data-driven recommendations to elevate every sales conversation — whether they’re meeting with bars, restaurants, retailers, or distributors.

Smarter selling with Pitcher

Optimize store layouts

Turn quick meetings with store managers into sales wins for your brand. Deliver data-backed recommendations, bring product displays to life with augmented reality (AR), and prove the ROI of every option with revenue calculators right on the screen.

Integrations and Content Access

Your Reps’ Personal AI Assistant

At the center of the experience is PIA (Pitcher’s Intelligent Agent) — our AI assistant designed to surface actionable insights in real time. Whether it’s identifying which SKUs are trending in similar accounts, which are underperforming, or how much additional revenue a new display or promotion is projected to generate, PIA gives your reps the edge in both On-Prem and Off-Prem conversations.

So whether your reps are:

Upselling a premium beer portfolio into a high-end restaurant
Securing new displays for a seasonal beer promotion

Pitcher ensures they have the right content at the right time, tangible customer insights, and even augmented reality at their fingertips so they can sell smarter, faster, and more effectively.