Implications, Opportunities, Options
As of September 2025, Veeva will no longer sell its Life Sciences solution built on top of Salesforce.com. Instead, it will be offering its own proprietary CRM system. Existing Veeva customers have until 2030 to transition from Salesforce to the Veeva CRM
In the face of the possibility of extensive effort, uncertainty, and risk presented by the impending CRM migration, there is an opportunity to evaluate other options that may offer less risk while providing additional business value. A few things to consider:
Here are two alternatives to consider when evaluating whether to replace the Salesforce CRM with the Veeva CRM.
If most of the business value for the eDetailing solution is provided by the Salesforce CRM, or the complexity involved from integrating and optimizing the Veeva CRM into the eDetailing solution appears to be fraught with risk, expensive, or precludes additional capabilities, there is another way: Keep the Salesforce CRM in place; exchange iRep for Pitcher.
Pitcher’s deep, integration with Salesforce.com and native Salesforce HLS data model is second to none, enabling organizations to preserve all the value that has been custom-built into their CRM. Further, Pitcher’s eDetailing solution provides the same functionality as Veeva iRep, with additional advantages.
Of course, if you’re considering all possibilities, Pitcher’s eDetailing solution can run on other CRMs, such as Microsoft Dynamics. Flexibility without compromise.
Pitcher Sales Enablement Platform is CRM-independent, providing the opportunity to choose alternatives such as Microsoft Dynamics, Zoho, and others.