Upgrade your sales playbook

If you want to improve the productivity across your sales team, implement best practices, reduce sales cycles and make your salespeople more confident and autonomous – you need a solid sales playbook. “Sales teams that use a sales playbook are 33% more likely to be high performers with win rates exceeding 50%.” Top-performing companies are implementing sales […]

Sales enablement and CRM systems: What’s the difference?

Customer Relationship Management (CRM) systems and sales enablement technologies share a lot. However, when you compare them side by side, we can see key distinctions and understand the different value an organization gets from each. Indeed, both are essential for sales teams to succeed. When you hear the term sales enablement, you may think: doesn’t […]

Pitcher’s guide to sales coaching

According to Gartner research, B2B sales reps “forget 70% of the information they learn within a week of training, and 87% will forget it within a month”. What’s needed to counteract this is sales coaching and continuous training. Even the most natural salesperson can get better at something. And when the team gets better, conversion […]

Orchestrating omnichannel customer engagement

The B2B customer’s path to purchase is more complex than a B2C buyer journey. Journeys are highly tailored to an individual organization – their industry, company profile, requirements, challenges and expected outcomes. So how can we make the B2B buying journey fall in our favor? Read the e-book to find out! In this ebook you’ll […]

Business Impact of Sales Enablement

Time is a salesperson’s most valuable commodity. It’s the one resource they can control! However, if time isn’t invested properly, it can be their worst enemy. Despite new technologies, sellers continue to devote time to basic procedures that could be automated and squander time duplicating others’ efforts – simply because they can’t find the right […]

How brands can build superior customer experiences

A comprehensive look at creating a phenomenal customer experience for the consumer goods industry. In this ebook you’ll learn: to lead with empathy and trust to move away from selling to serving your customers to segment your customers CX roadmap to understand triggers and events in a customer journey to map out the total experience […]