If you want to improve the productivity across your sales team, implement best practices, reduce sales cycles and make your salespeople more confident and autonomous – you need a solid sales playbook.
“Sales teams that use a sales playbook are 33% more likely to be high performers with win rates exceeding 50%.”
Top-performing companies are implementing sales playbooks to empower their teams to use them more effectively.
Got one already? Here, we provide you also with some tips on how to upgrade it.
In this ebook you'll learn:
- What to include in a sales playbook?
- Different types of sales plays for different scenarios
- Relevant success metrics: KPIs for each sales play
- Scorecard best practices
- How to create customized sales plays