Learn how to segment target and customize your customer engagements.
In your marketing and sales role it should be your ambition to deliver an omnichannel customer engagement/experience as the outcome of a customer-centric approach through which we aim to provide a seamless, unified and contextual customer experience, irrespective of the device, channel or platform we use for customer interactions.
Digital interactions mixed with physical interactions (where and when possible and/or desirable) are the new normal and we must optimize our omnichannel approach to ensure we are heard in an increasingly crowded space. We should do this by delivering tailored, personalized and value-adding solutions and content to our customers, allowing them to do the same with their patients and/or caregivers.
Customers, consumers and patients are always changing and they are spread widely across different generations. Each generation has its own expectations and ways of communicating and searching for information.