According to Gartner research, B2B sales reps “forget 70% of the information they learn within a week of training, and 87% will forget it within a month”.
What’s needed to counteract this is sales coaching and continuous training. Even the most natural salesperson can get better at something. And when the team gets better, conversion rates improve, overall confidence grows and conversion rates improve even more.
In this ebook, we’ll look at how to build a successful coaching team, how to measure a coaching program and which tools help you get the best results.