Omnichannel, what, why, how it works

Get the tools you need to do omnichannel right from the beginning.

Omnichannel provides a single, unified experience for the customer across different channels. It uses data that is personalized, flexible and universal, and can fit seamlessly into any channel relevant to the customer segment, thus creating a unique customer experience.

Why?

In the life sciences industry around the world, the adoption of digital and analytical tools and methods has accelerated since the pandemic. Telemedicine has become part of the service mix. Digital collaboration and analytics have been instilled in parallel to improve customer and patient outcomes resulting in a more efficacy-driven value proposition. 

Life sciences companies have accelerated their digital transformations and added more roles and channels – including micro-sites (content and services on demand), webinars, and social media content and channels – to support remote interactions with healthcare professionals (HCPs). Where relevant, this has enabled HCPs to do the same with their patients, peers and non-clinical stakeholders, such as payers, hospital leaders and procurement professionals.

Life sciences is shifting from an engagement model that almost solely relies on sales reps to an omnichannel engagement ecosystem in which HCPs are able to access information when and where they want to.