How to train – in the new normal


Discover how training can make a difference to your team and how hybrid training will look like in the future.

In our VUCA (volatile, uncertain, complex, and ambiguous) world, many paradigms have been challenged, and so too have things that we thought were certain.

In this turmoil of change, many jobs/functions have been affected. Some have become redundant, others have changed dramatically in both form and role, and new roles have popped up. The traditional sales and marketing model has also had its fair share of change, and I believe this has been for the good.

The so-called hybridization of the customer engagement model in an omnichannel reality is a strong example as it allows us to optimize the way we engage with our customer base, taking into consideration their needs and preferences for when, how (through which channel), and why they engage.

Every challenge creates opportunities. The way in which we keep our teams upskilled and knowledgeable in this new realm is another opportunity to make life science companies truly customer and patient-centric.

Let’s have a look at some of the changes that will impact how we train our teams in the future.


Access the webinar on-demand here: