Pitcher Earns Four Best-in-Class Distinctions in POI’s 2023 Retail Sales Execution Vendor Panorama

Zurich –  April 25th, 2023

Pitcher creator of the omnichannel end-to-end sales engagement platform for enterprise sales, today announced it has been awarded a record four Best-in-Class (BiC) Distinctions in the Data and Analytics Visualization, Guided Selling, Interactive Customer Presentations, and Mobile UX categories in the Promotion Optimization Institute’s (POI) 2023 Vendor Panorama for Retail Sales Execution and Monitoring in Consumer Goods. 

The report evaluates the “in-store component of the promotion cycle and all associated selling activities” and is designed to assist its members in improving the ability to monitor the execution of their agreements with retailers. This includes the management of trade promotions through enabling technology, improving the entire value chain, enhancing partner relationships, and driving profitable growth. 

Pitcher’s 2023 Best-in-Class Distinctions 

For this year’s report, POI evaluated 13 vendors and Pitcher earned a POI 2023 Best-in-Class Distinction for the following categories:

1.Data and Analytics Visualization

Category description: Provides visual insights and guidance in unique and innovative ways with quickly understood graphics and/or dashboards.

2.Guided Selling: 

Category description: Utilizes advanced mathematical and AI/ML algorithms to process enormous amounts of data (including POS, inventory, demographics and store census, and shipment information, if available) to uncover the trends and largest growth opportunities and determine the store and activity prioritization.

3.Interactive Customer Presentations

Category description: Uses branching logic and interactive capabilities to automatically determine what to present based on store conditions and previous input(s). Maximizes impact and ability to sell more at the point of decision.

4.Mobile UX

Category description: Addresses the needs of field-based personnel to view, analyze and take next best action in-store through a streamlined interface and workflow. Capabilities increase user adoption, efficiencies, and engagement, ultimately enabling the sales rep to be more effective.

POI also noted Pitcher’s strengths in its consultative selling approach, content presentation innovation, and augmented reality capabilities.

In addition to Consumer Goods, Pitcher’s sales engagement platform is deployed in the Life Sciences, Manufacturing, and Financial Services industries. Pitcher enables sellers to understand and collaborate with customers to deliver the most relevant content, insight, knowledge, and training that’s in the right context and cadence for each customer—delivered to sellers across any device in the exact moment of customer engagement. Enterprise customers around the world rely on Pitcher to improve seller productiveness at every point of customer interaction.

“We are honored to have received this record number of Best-in-Class awards from POI given its standing as the industry standard for retail and manufacturing,” said Mert Yentur, CEO, Pitcher. “Our mission is to offer a solution that unifies, simplifies, and amplifies seller performance and effectiveness, and these distinctions highlight our commitment to delivering the only sales engagement platform that enterprise teams need throughout the entire sales cycle.”

Interested parties can join POI as a member for access to the latest industry research and reports, complimentary passes for POI Summit events, and more.  To schedule a demo of Pitcher’s sales engagement platform, contact Pitcher today.

About Pitcher

Pitcher is a sales engagement platform that unifies, simplifies and amplifies seller performance.  Pitcher improves seller effectiveness in every customer interaction. We orchestrate the seller-to-customer interaction process across the entire path-to-purchase journey. Pitcher delivers the most relevant content, sales tools, customer insight, and expert knowledge in the moment and channel of customer engagement.

Pitcher is a vital partner for inside sales, field sales, and marketers worldwide. Launched in 2011, Pitcher is deployed in over 140 countries across numerous Fortune 500 companies. Headquartered in Zurich, Pitcher has offices around Europe, the Americas and Asia. pitcher.com

About POI

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative Enterprise planning and promotion optimization. The focus is on the consumer/shopper through sales, marketing, and merchandising strategies. The POI executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. poinstitute.com