Unique sentiment tracking feature captures and reports on customer reactions to marketing collateral, effectively closing the marketing feedback loop
NEW YORK, November 30, 2016 – Pitcher, a leading mobile sales enablement and digital content management software provider, today announced it has received a U.S. patent on its “Sentiment Analysis Module” (SAM), a unique sentiment tracking feature for its sales and marketing enablement platform. SAM allows sales representatives working in the field to seamlessly gauge and analyze reactions by customers in real-time to sales and marketing collaterals, presentations and pitches.
Pitcher’s complete, configurable cloud-based platform combines sales, digital content management, account strategy and planning with a graphically rich, intuitive mobile solution. A unique feature of the platform, SAM gives front-line teams the ability to engage their customers and collect sentiment reactions to pitch materials, which are expressed either verbally or through gestures. While sharing content that highlights product offerings, field reps can rate the customers’ reaction as positive, negative or neutral. The feature also allows users to make on-the-go adjustments to presentations and content flow based on customer feedback for a truly interactive and dynamic presentation.
“We are thrilled to announce that our Sentiment Analysis Module has been awarded a patent by the U.S. Patent and Trademark Office,” said Mert Yentur, CEO of Pitcher. “Pitcher’s mission is to make field sales roles more effective and efficient, and this feature goes beyond traditional reporting – it is an intuitive way to enhance feedback collection and speedy reporting for all sales and marketing teams.”
“Sales enablement” is broadly defined as a collection of tasks and tools that are intended to improve the execution of key sales activities. According to a recent survey by Adobe, sales reps spend 30 percent of their day looking for or creating content, and 70 percent of content never gets leveraged to close a sale because relevant, compelling and customized material cannot be located quickly.
Launched in November 2011, Pitcher’s platform helps sales and field marketing teams be more productive and efficient. As sales and marketing professionals are estimated to spend about half of their day on tasks other than selling, Pitcher tapped into this need by field reps to focus more time selling and closing deals with its mobile, cloud-based platform that gives sales teams the ability to go completely mobile while still having available the most important real-time information. Pitcher’s platform helps ensure that the right content is available to field reps whenever and wherever they need it – regardless of device or platform. The end-to-end solution has a feature-rich, intuitive user interface that places a centralized digital asset library and vital analytics all on a single platform.
This month, Pitcher announced it reached its fifth straight year of more than 100 percent growth year-over-year in license revenue. Serving numerous Fortune 500 and Fortune 1000 companies in nearly every industry, Pitcher’s mobile sales and marketing enablement solution is now a key platform utilized by more than 50,000 sales professionals in over 130 countries. Named a 2016 Hot Vendor in Sales Enablement by Aragon Research and with turnkey integrations with the CRM systems of Salesforce, Microsoft Dynamics and Oracle, Pitcher’s configurable cloud-based software is available in 52 languages and has saved customers more than $100 million to date in content creation costs alone.
For more information on Pitcher Impact and its Sentiment Analysis Module feature, visit www.pitcher.com.
Pitcher is a leading provider of mobile sales enablement and content management for field sales and marketing teams. With an intuitive and feature-rich platform, Pitcher’s cloud-based software makes it easier for field sales and marketing professionals in industries such as life sciences, consumer packaged goods, financial services and manufacturing to plan for, execute and analyze their business meetings. The immersive, feature-rich software can be executed across various desktop and mobile devices to better engage customers and field reps throughout the entire sales and marketing lifecycle. Headquartered in Zurich, Pitcher serves hundreds of customers across the globe with international offices in New York City, Newton, Mass., Barcelona, Istanbul and Singapore. For more information, visit www.pitcher.com and follow on Twitter @Pitcherdotcom.