August 17, 2023
Pitcher, a leading sales enablement platform provider for Fortune 500 enterprise companies, today
announced Greg Schottland’s transition to CEO. Mert Yentur, Pitcher founder and CEO since 2011, will
now focus on company strategy and solutions development as its Chief Strategy Officer (CSO).
Schottland has served as Pitcher’s COO since June 2022, during which time he drove organizational
change to accelerate company growth. During the previous 20 years, Schottland led six companies as
CEO or president, and most recently served as Operating Partner at Crest Rock Partners, a Private Equity
firm and Pitcher investor based in Denver, Colorado.
As a result of working closely together this past year, Yentur and Schottland share a common vision for
the company and are fully aligned in its operational and strategic direction.
“As we build on our success serving our key industry sectors – Pharma, MedTech, CPG, and Finance, we
will continue to expand our presence in North America, Europe, and Asia,” said Schottland. “At the same
time, we are further embracing and delivering upon the promise of AI in our solutions portfolio. Mert
Yentur, a pioneer in applying AI to Sales Enablement, will focus on the many new opportunities created
by AI, from both technical aspects and strategic implications.”
Yentur has already implemented AI in the Pitcher platform and recognizes the potential to deliver
significant new capabilities that add value to customers.
“The potential for innovation through AI is accelerating at an exponential pace,” said Yentur. We are
doubling our effort to deliver AI-driven platform extensions that provide operational and competitive
advantages for our customers. I welcome this opportunity to focus on our strategy and platform
Pitcher is the leading global sales enablement solutions provider, enabling customers in 140 countries to
drive effective customer engagement and sales effectiveness. Customers rely on Pitcher’s omnichannel,
end-to-end unified sales enablement platform to streamline selling, increase management visibility,
deliver closed-loop marketing capabilities, and ensure full compliance regardless of communication
channel. Pitcher customers achieve commercial excellence and significantly increased ROI. Based in
Zürich, Switzerland and Denver, Colorado USA, Pitcher serves customers from offices in the US, Europe,
and Asia. For more information, visit www.pitcher.com