Gartner Selects Pitcher as a “Cool Vendor” in Life Sciences

ZURICHMay 22, 2014 /PRNewswire/ —

Groundbreaking Closed Loop Marketing and eDetailing solution provider, Pitcher, is proud to announce that it has been named a “Cool Vendor” in Life Sciences by world-leading research firm Gartner, Inc. This recognition follows hot on the heels of Pitcher’s inclusion in Red Herring’s Top 100 Europe list, we believe cementing the firm’s reputation as one of the most innovative technology providers on the market.

According to the report,[i] “This year’s Cool Vendors selection creates new value from diverse, unstructured datasets over a wide spectrum of sources from R&D to physician/patient interactions.”

Positioning itself as the tool for true mobility, from the beginning Pitcher identified flexibility and scalability as key to the success of its platform, which integrates with existing solutions to cover the entire sales and marketing lifecycle. With a team comprising technology specialists, marketing professionals and client service managers, Pitcher is constantly innovating to ensure that its solution evolves in step with the industry.

“We are extremely pleased that Gartner has recognized Pitcher. We are also proud of the value that our Closed Loop Marketing platform provides to the sales rep interaction,” said Mert Yentür, founder and CEO of Pitcher. “We look forward to bringing continued innovation and customer value to the life sciences sector and beyond.”


About Pitcher

Pitcher is an end-to-end mobile solutions company focused on Closed Loop Marketing (CLM) and revenue management. Formed in 2011 to concentrate on eDetailing technology, Pitcher has established a reputation for providing one of the most innovative and reliable sales and marketing platforms in the pharmaceutical and life sciences industry. In less than three years, the product has been rolled out to more than 40 clients in over 95 countries, across various industries. To find out more, please visit



Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[i] Gartner “Cool Vendors in Life Sciences, 2014” by Michael ShanlerDale Hagemeyer and Don ScheibenreifApril 29, 2014.