In today’s fast-paced and tech-savvy world, you already know that you have to interact with your customers via the internet to do business. With the increased use of mobile devices like smartphones and tablets today, information is moving faster than ever before.
You and your sales team are already using these technologies. However, many companies still do not fully utilize mobile content to their fullest capabilities. This can lead to sales presentations and meetings that aren’t fully productive. Here are some things that you can do to implement a mobile-first content strategy and make your sales conversations more potent and engaging than you thought possible.
Your prospects are already on mobile, all the time
In 2013, comScore reported for the first time that there were more global users of mobile devices than desktop computers. Since then, that gap has increased.
In addition, American adults are spending more time on mobile devices per day than they have in past years according to KPCB. In 2015, they spent an average of 2.8 hours a day on mobile devices as opposed to 2.4 hours a day on computers. In 2013, they spent just 2.3 hours each on mobile devices and computers.
Millennials are also the future of your sales team and your prospect base. According to a recent Google report, 87 percent have their smartphone with them all day, and 91 percent will get on their phones during the middle of a task. As Millennials continue to advance in their careers, your workforce, let alone your sales team will be even more mobile than they are right now.
The bottom line is that mobile devices are becoming our primary mode of internet technology. If you haven’t adjusted accordingly, you must now.
Accurate Document Version Control
With a cutting-edge mobile sales enablement and digital content solution, your sales representatives will be able to access the right content your marketing team created for each and every prospect they visit. This saves your sales reps time from loading up potentially outdated or inaccurate information.
Mobile sales enablement and digital content solutions also give your representatives the ability to deliver interactive presentations that are more engaging than a simple, boring PowerPoint presentation. These solutions deliver visually captivating graphics and multimedia that allow the customer to access what they want, when they want, during a presentation. Now, one-way sales presentations have turned into informative two-way dialogues from start to finish.
Your Marketing and Sales Teams Keep Their Messaging Succinct
Internet and mobile device traffic is going up, but people are spending less time per visit when accessing content on their applications. Google calls these shorter visits “micro-moments.”
How do we apply micro-moments to your content? The most important thing to do here is to keep your messaging succinct. Your marketing brochures should be optimized for mobile devices, where only the most essential and engaging information is delivered early in the sales process.
If your prospects are interesting in learning more, provide more details in additional shorter-form content pieces. So, instead of one or two dense brochures, you could have 10 smaller, engaging brochures for your prospects. There’s also an added benefit by increasing the number of content pieces. You will be better able to track your leads through their buying journeys and learn what engages them and what doesn’t.
Take the next step toward creating your mobile-first content strategy
Now, you know a bit more on how to focus your content strategy with the mobile user in mind. It’s also time to take the next step learning how mobile sales enablement applications like Pitcher can help you. Click here to access our latest infographic to learn about the 7 Reasons Why Sales People Need Sales Enablement. And while we’re at it, you can see how we do this by scheduling a demo by clicking here!