A global pet food manufacturer was in need of a solution that could drive revenue by making field sales more efficient and enhancing the quality and outcomes of customer interactions at retail stores, veterinary clinics, breeders and shelters.
Pitcher was chosen to enhance commercial operations and create a much-needed link between marketing, and sales.
It operates with three business lines which have highly specific requirements that are different from the other lines:
- Retail: Sells products to retail stores. Follows more of an FMCG (fast moving consumer goods) process.
- Veterinary: Sells products to veterinarians and veterinary clinics. Follows a traditional pharmaceutical sales rep process.
- Professionals: Sells products to animal breeders and shelters which can follow a sales model that combines retail and veterinary.
Within just two months, Pitcher had been completely configured and implemented to meet the very specific business needs of each business unit.
With Pitcher, reps now have access to the relevant planogram requirements for specific customer segments. And multiple audit categories are configured.